Too many clients have been asking me the same question recently “ do i really need a blog for my business and what is its benefits ?” I always have the same answer ; YES a blog is very important for any kind of business and it has lots of benefits, it’s assured that you can see the difference it can make in terms of search visibility, sales, leads and of course your website traffic. In this article we will consider 4 of the top reasons to have a blog. But before we dig in, we should all be clear that the blog should be directly related to your business website, for example ; www.yourwebsite.com/blog
1. Increase search engine traffic : as more you add content to your blog, more likely you increase your search visibility. You should note that the search engines as Google, Yahoo or Bing analyze your content minutely ; text, images, titles, website design, links to social media. You should also note that if you create your own content, the more links you index with your domain, the more likely you’ll get a better ranking.
2. Humanize your Brand : Nowadays, with the evolution of competition, clients has too many choices besides your brand/product/service, what They are looking for is a brand that cares for them, that’s why we don’t talk about B2C anymore but H2H « Human to Human ». In your blog, you can give advises, tricks or even tips to your customers, and they will be satisfied. And as long your clients are satisfied , you’ll get more clicks, better ranking and more leads.
3. Improve your brand image : While writing your articles, you could give advises, tricks and scoops about your services/products to your clients or even to potential clients. This comes out of the traditional product’s communication.
4. Dominate your industry : Creating your own content, your own articles help you get better indexed in the search engines and even in other websites as references. This will certainly get you the first place out of your competitors and will help you promote your brand out of other ones on national and international scale.
However, to make a go of the pro Blog, writing articles is not enough … It is necessary to chart a real strategy of promotion of the content using all the marketing sets, such as : Social media, Presentation sites, Free and paid directories, Google adwords and adsense campaigns, press releases, emailing campaigns, online games & contests, forums, conferences & open days events.
In the next article, we will try to demonstrate the complementary between digital marketing and traditional marketing and how to take advantage of it. If you need an expert to help you figure all this out, contact us now !